Capital 101: Understanding Your Funding Options
A beginner-friendly breakdown of loans and funding options
Hosted by Ryan DeRoo of SOREDI and Kristi Stockland of Business Oregon
The SOREDI Capital Series is a collection of practical, hands-on workshops designed to help entrepreneurs and small business owners understand, explore, and access the full range of funding opportunities available to them. Built with rural businesses in mind, this series breaks down the funding landscape into simple, approachable steps—no jargon, no overwhelm.
Through short, focused 45-minute workshops, each session dives into a specific aspect of capital access, followed by a Q&A to answer real questions from local business owners. Whether you’re navigating loans, grants, crowdfunding, investment options, or preparing your business to be “capital ready,” each workshop delivers:
- Clear explanations of funding options—from traditional lenders to alternative pathways
- Step-by-step guidance for preparing, applying, and securing the capital you need
- Tools and resources tailored to the realities of rural entrepreneurs
- Practical insights on what lenders and funders look for
- Support for every stage of the journey, whether you’re just starting out or expanding
This series is built to meet business owners where they are, helping them unlock new opportunities for growth, stability, and long-term success. Each session is designed to empower Southern Oregon entrepreneurs to make confident, informed decisions about financing their business—no matter how big or small the idea.
