Marketing 101 Workshop

MARKETING WORKSHOP DETAILS

Date: June 18th, 2025, 5:00-6:30
Location: The Hivve, Grants Pass

Title: Marketing 101: Building a Foundation for Strategic Growth
Duration: 1.5 – 2 hours
Format: In-person with presentation & speaker 

Presenter: Ashley Lukaris, Southern Oregon Marketing Group
Ideal Audience: Students, interns, aspiring marketers, small business owners

Marketing 101: Building a Foundation for Strategic Growth

WORKSHOP OUTLINE

I. Introduction to Marketing

• What is Marketing?

• Purpose and Role of Marketing in Business

• Overview of the Marketing Verticals

II. Branding & Positioning

• What is a Brand?

• Brand Identity & Messaging

• Positioning Strategies

III. The 4 Ps of Marketing

• Product – Features, Benefits, Branding, Lifecycle

• Price – Pricing Strategies, Perceived Value

• Place – Distribution Channels, Retail vs. Online

• Promotion – Advertising, Public Relations, Sales Promotion

IV. Understanding the Market

• Target Market & Customer Segmentation

• Market Research Basics

V. Marketing Channels & Tools

• Traditional Media (TV, Radio, Print)

• Digital Marketing (Web, Social Media, Email)

• SEO VS SEM