In 2018, Oregon’s travel and tourism industry generated $12.3 billion in visitor spending. Visitation to the state is at an all-time high and everyone in the industry, from frontline staff to the creatives behind the state’s marketing campaigns, makes a difference in visitors’ experiences in Oregon. Travel Oregon continues to receive feedback that workforce development is an issue, but little research has been completed to understand the root causes of these concerns. To better realize what opportunities exist to support the advancement of tourism-related jobs in Oregon, Travel Oregon has developed the Oregon Tourism Workforce Survey.
The objective of the survey is to develop a broader understanding of the workforce development landscape in Oregon so workforce development programming can be identified and prioritized to meet the needs of the industry. The survey is available in English and Spanish. If you have ever worked in Oregon’s tourism industry, as a part-time, seasonal or full-time employee and/or as a business owner we encourage you to participate in, and share, the survey.